Kayla Itsines is very much the modern-day fitness star. Five years ago, a supermodel client was the ultimate symbol of a trainer’s success, but today – in the social-media age – it’s all about your followers. And 26-year-old, Australian-born Kayla is leading the pack with an impressive 8.3 million followers on Instagram alone.
To put that into context, Deliciously Ella – the clean-eating star known for her impressive following – has a mere 1.2 million. No wonder Kayla was recently named the world’s top social-media fitness influencer by Forbes magazine.
So, what sets her apart?
She certainly looks amazing: her feed is full of photos of her looking super-toned, alongside easy-to-follow workouts, recipe ideas and inspirational quotes. She is a one-woman fitness empire: she has an app and website, where you can sign up for her virtual exercise programme, or buy her books or choose from her...
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