The car company is dead. In its place, the mobility company is emerging. The names remain the same: Ford, Audi, Kia, BMW, Citroën, Toyota etc… these brands are not on the endangered species list, but the product they’ve built over the past five years is.
In the place of the fossil-fuelled car come hybrid and electric vehicles, and in the place of the driver comes the autonomous software. But beyond all that, what? Some of the answers come from one of the most impressive women working in the global automotive industry today: Sheryl Connelly, Ford’s global trend and futuring manager.
I interviewed her a few months ago on the short- and long-term trends that will affect the way we drive and purchase cars, and she’s just released her Christmas message, the chief point of which is this idea that Ford is no longer just an auto company, it’s a mobility company; a company that spends less time building...
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