Premium

The etiquette of re-wearing: how many times can you repeat an outfit really?

Emmanuelle Alt
Emmanuelle Alt sticks for her uniform at Paris Fashion Week. Credit: Rex

So what is the  “right” number of times you can re-wear the same look in public?

There’s probably a part of Nicola Sturgeon rolling her eyes at the consternation about her repeat wearings of a certain red suit – 11 and counting. How come Alex Salmond’s 111 outings in the same suit never attracted a murmur?

Nicola Sturgeon seeks her trusty Totty Rocks suit for the approval for second Independence referendum. Credit: EPA

But the grandstanding pragmatist in her knows that a woman who’s gaining publicity for frugal husbandry of her wardrobe is a politician who’s creating a powerful impression of decisiveness and economic prudence, even as she advises her fellow Scots to vote for an outcome many argue is reckless. Listen, it’s r.e.d. It’s by a Scottish design duo called Totty Rocks. If she’d wanted it to slip under the radar, she’d have gone for something wishy-washy, in grey, from Alexon (RIP). 

Sturgeon opts for her suit for First Minister's questions. Credit: Rex

Then there’s Theresa May’s “lucky” Vivienne Westwood suit: three grand airings in the past 12 months. It’s not as...

Premium

Subscribe now for full access or register to continue reading

Subscribe now for full access or register to continue

Register / free

No Payment details required

  • One Premium article per week
  • Newsletters and daily briefings
  • Comment on articles

Premium /£1 per week for 13 weeks

then only £2 per week, cancel anytime

  • Unlimited Premium articles
  • Exclusive Subscriber Events
  • Enjoy Telegraph Rewards
  • Comment on articles
  • Newsletters and daily briefings
  • Complimentary digital access to The Washington Post
  • Find out more
Premium Promo
Enjoy a free £50 gift card* for one of your favourite brands when you take out an annual Premium subscription
*Gift cards will be sent out by email within 21 days of the subscription start date