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The etiquette of re-wearing: how many times can you repeat an outfit really?

Emmanuelle Alt
Emmanuelle Alt sticks for her uniform at Paris Fashion Week. Credit: Rex

So what is the  “right” number of times you can re-wear the same look in public?

There’s probably a part of Nicola Sturgeon rolling her eyes at the consternation about her repeat wearings of a certain red suit – 11 and counting. How come Alex Salmond’s 111 outings in the same suit never attracted a murmur?

Nicola Sturgeon seeks her trusty Totty Rocks suit for the approval for second Independence referendum. Credit: EPA

But the grandstanding pragmatist in her knows that a woman who’s gaining publicity for frugal husbandry of her wardrobe is a politician who’s creating a powerful impression of decisiveness and economic prudence, even as she advises her fellow Scots to vote for an outcome many argue is reckless. Listen, it’s r.e.d. It’s by a Scottish design duo called Totty Rocks. If she’d wanted it to slip under the radar, she’d have gone for something wishy-washy, in grey, from Alexon (RIP). 

Sturgeon opts for her suit for First Minister's questions. Credit: Rex

Then there’s Theresa May’s “lucky” Vivienne Westwood suit: three grand airings in the past 12 months. It’s not as...

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