The other week I went on a lunch time swoop around Marks & Spencer. Bag contents: a BLT on brown bread, a navy, star-printed dress, some red satin kitten heels and a silver cable-knit jumper. I hadn’t bought any clothes for myself in ages (appalling for a fashion editor, I know) and had been off sick the days before, so I thought I’d cheer myself up.
When I got back to the office I did a standard show-and-tell for my colleagues, and they laughed. Not at the things I’d bought - they were respectfully 'ooh'-ing and 'ahh'-ing at those - but because, piece for piece, I’d managed to find and buy exactly same items scattered around the store as another editor had the day before, sans the BLT.
What is perhaps more interesting, though, is the fact that my shop-alike friend is nearly 20 years older than me (I’m 26). And it's not just us. In the office, on the street, on Instagram; wherever you look,...
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