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The secret's out of the bag: Why £300 is the new sweet spot for cult handbags

Milli Millu red Manhattan bag
Credit: Milli Millu

Lesser-known brands are matching the quality of the luxury accessories market – for much lower prices. Just shhh, OK?

Pierce, Faye, Kelly, Dionysus, Amazona, Antigona, Diorama, Falabella, Speedy, Trapèze – it’s true: I’m on a first-name basis with more designer handbag styles than I am my immediate neighbours. Chances are you know more of these names than you might think, too.

While these specimens have earned their mononomial status (and, when they’re really, really good, their own Eurostar seats), they’re also rather pricey. Enter the sweet-spot bag (SSB) – a new category that meets the need for dreamy yet useful handbags that don’t require their own insurance policies.

Credit: Sonia Hensler

From left: Gaia, £453, Complét; Small Darley Satchel, £425, Mulberry; Lou, £209, Sandro; The Manhattan, £225, Milli Millu; Happy Mini, £495, Hill & Friends; Mini Tote, £270, Baia

An SSB looks expensive, but isn’t. Brands...

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