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Don't be fooled by Facebook's newsfeed change – its goal is still to suckle on your brain

Facebook CEO Mark Zuckerberg Credit: Stephen Lam/Reuters

Changes to the social media titan's newsfeed algorithm show nobody can outrun public opinion forever

Mark Zuckerberg wants you to stop wasting time. Let’s rephrase that. The founder of Facebook has let it be known that he wants you to waste time in a more “meaningful” way.

To that end, he is changing the almighty algorithm that decides what material is featured most prominently on each user’s Facebook news feed, the scrolling list of posts that appears when you visit the site. Instead of prioritising content that is most popular and keeps users’ eyeballs glued to the site, it will now promote content that encourages people to interact with their friends and family. In future, the more people exchange long comments about a post, the more it will be promoted.

This, Mr Zuckerberg claims, will “help us connect with each other” rather than drifting passively through Facebook videos and clickbait...

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