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Want to beat the plastic sludge? Innovate and invest in new technology

Plastic litter invades the beaches of Perranporth.  Credit: Telegraph

In the wake of Storm Eleanor, the Cornish coast was smothered in disgusting plastic waste – a damning indictment of how much we consume and how poorly it is disposed of.

The Prime Minister’s determination to rid Britain of avoidable plastic waste within 25 years will therefore chime with readers sick of wrapped bananas and cauliflowers, of the excessive use of items that can take more than 400 years to biodegrade.

Some 35 million plastic bottles are thrown away every year in the UK alone – and, thanks to a Chinese import ban, it is Britain that has to find some way of dealing with them.

Most consumers will be only too willing to help. The swift manner in which Britons have adjusted to the 5p plastic bag levy shows there is an appetite for taking personal responsibility. For a Tory Party worried about losing younger voters to Labour, here is an obvious chance to build a coalition of old and...

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