Niantic boss John Hanke on Pokemon Go and augmented reality's bright future 

Pokemon Go

A year ago, before John Hanke became one of the most in-demand men in the tech industry, few people outside Google had heard of him. His small games developer, Niantic, had been spun out of the internet giant a few months earlier, and Ingress, its first major title, had developed a cult-like following. But nothing would have prepared Hanke for the way his life would be turned upside down by Niantic’s next game.

When Pokémon Go was released on July 6, the world went a little off piste. For those who remain uninitiated, the game involved players walking around real-world locations in an attempt to capture virtual monsters on their smartphones.

For its fans, it was a brilliant throwback to the video games of their youth, combined with modern GPS technology.

However, its detractors decried the zombie-like hordes of players who roamed parks and streets, heads buried in their phones, hunting monsters....


Subscribe now for full access or register to continue reading

Subscribe now for full access or register to continue

Register / free

No Payment details required

  • One Premium article per week
  • Newsletters and daily briefings
  • Comment on articles

Premium /£1 per week for 13 weeks

then only £2 per week, cancel anytime

  • Unlimited Premium articles
  • Exclusive Subscriber Events
  • Enjoy Telegraph Rewards
  • Comment on articles
  • Newsletters and daily briefings
  • Complimentary digital access to The Washington Post
  • Find out more
Premium Promo
Enjoy a free £50 gift card* for one of your favourite brands when you take out an annual Premium subscription
*Gift cards will be sent out by email within 21 days of the subscription start date
Please review our commenting policy