Asos has come under fire for listing a UK 10 as a size Large on its website.
Twitter user Hollie caused outrage by posting this screenshot on Twitter, showing the sizing on a pair of shorts by Spanish brand Pull & Bear.
"No wonder girls think they're fat when a large is a size 10," replied one woman. Asos has said that it is "investigating".
Here, we've rounded up some of the worst faux pas committed by Britain's high street stores...